What move does the options market price into Honest's report?

Implied ±33.6%, either direction.

How often does Honest move more than the options market prices?

3 of the last 8 reports moved at least as far as the implied move.

HNSTNasdaqRetail-Catalog & Mail-Order Houses

Honest Company, Inc. (HNST) earnings date, market-implied expected move, and options open interest by expiry

4.21

Closed17:56 ET

Open4.56Volume3.7MMkt cap$447.4MEPS-0.10

Day4.17 – 4.5711%52-wk2.07 – 6.0154%

HNST

Honest Company, Inc.

OpenVolumeMkt capP/EEPSDiv yield

Day – 52-wk –

Expected move

Inputs

±33.6%implied · straddle

2.775.57

spot 4.17exp Nov 20ATM strike 5ATM straddle 1.65IV 173%

Oct 30 close

Expected move

Inputs

Next report

Nov 4

after close · in 3 days

est.Q3 FY26

Calendar

Next report

Last report

+40.78%

vs ±29.1% implied · ×1.40

shaded = implied · ▲▼ = realized

Aug 5 '26 · confirmed

Implied vs realized

Largest filed tie

39.00%

of HNST revenue · Amazon

customerHNST 10-K

Supply chain

Largest filed tie

13F top-10 QoQ

+5.52%

shares held · 10 largest managers

13F · Jun 30 '26124d lag

147 managers

Top fund weight

0.01%

HNST weight · IWM

N-PORTJun 30 '26

3 funds

Last reportshaded = implied▲▼ = realized× = |realized| ÷ implied

Honest (HNST) is expected to report on Nov 4 after close (estimated date).

Implied vs realized

8 reports

3 of 8≥ implied

avg implied: ±21.0%
avg realized: ±18.2%

Jan 8 '25Jan 8 '25confirmed±16.7%▼−6.79%×0.41

Feb 26 '25Feb 26 '25confirmed±20.9%▼−11.88%×0.57

May 7 '25May 7 '25confirmed±14.5%▼−8.75%×0.60

Aug 6 '25Aug 6 '25confirmed±18.1%▼−17.26%×0.95

Q3 FY25Nov 5 '25confirmed±23.6%▼−29.39%×1.24

Q1 FY26Feb 25 '26confirmed±17.7%▲+20.78%×1.17

May 6 '26May 6 '26confirmed±27.1%▲+10.03%×0.37

Q2 FY26Aug 5 '26confirmed±29.1%▲+40.78%×1.40

quarterimplied−45%0+45%realized×

Q2 FY26±29.1%▲+40.78%×1.40

May '26±27.1%

Shaded = implied · tick ▲▼ = realized · × = |realized| ÷ impliedSource: options EOD · implied at prior close · realized close to close

Implied vs realized

Positioning

OI · 4 expiries · Oct 29 close

0.27OI · 4 expiries · Oct 29 closeP/C open interest · Nov 20 · first expiry after the report

PUTS · chgexpiry · days · P/CCALLS · chgP/C

1,469+9%Nov 2019d5,392+5%

93+55%Dec 1847d0.28332+191%0.28

1,1320%Jan 1575d0.1110,0390%0.11

290+3%Feb 19110d0.211,3760%0.21

ExpiryPutsCallsP/C

Nov 2019d1,469+9%5,392+5%0.27

Dec 1847d93+55%332+191%0.28

Jan 1575d1,1320%10,0390%0.11

Hatched = puts · solid = calls · bars scaled per expiry · chg = OI vs prior sessionSource: options EOD

Positioning

Linked exposure

scenario · straddle±33.6%

Funds 3

IWM±0.0%

UWM±0.0%

VTI±0.0%

Dashed = straddleMethod Source: SEC filings · N-PORT · market data

Linked exposure

Revenue flow

as filedQ2 FY26

12.83%as filednet margin · revenue +6.66% QoQ · −10.87% YoY

Revenue

$83M+6.66% QoQ

Gross profit

$40M+21.31% QoQ

48.45% margin

Operating income

$10M+1553.41% QoQ

11.50% margin

Pre-tax income

$11M+268700.00% QoQ

Net income

$11M+25545.24% QoQ

12.83% margin

Cost of revenue

$43M−4.20% QoQ

Operating expenses

$31M−9.28% QoQ

SG&A $15M

Marketing $14M

R&D $2M

Tax

$65,000+41.30% QoQ

Other income

$1M+77.07% QoQ

Revenue$83M+6.66%

Gross profit

$40M+21.31%

48.45% margin

Operating income

$10M+1553.41%

11.50% margin

Pre-tax income

$11M+268700.00%

Net income

$11M+25545.24%

12.83% margin

Cost of revenue

$43M−4.20%

Operating expenses

$31M−9.28%

SG&A $15M

Marketing $14M

R&D $2M

Other income$1M+77.07%

Tax$65,000+41.30%

flow · deduction · inflow · signed % = QoQSource: SEC filings · standardized · QE Jun 30 '26 · width = $

Revenue flow

Intraday

15m bars

Long dash = implied range · Oct 30 close · Hatch = extended hours · ▯ up · ▮ down · bars = volume, 15mSource: market data · 17:45 ET

Intraday

Event sensitivity

GDP ×0.89· ±2.6% vs ±3.0% · 19 releases

eventrelease day|move|up · n×base

GDPgross domestic product±2.6%9 of 19×0.89

PCEpersonal income & outlays±2.4%9 of 19×0.80

FOMCrate decision±2.2%8 of 24×0.76

NFPjobs report±2.0%6 of 10×0.67

CPIconsumer prices±1.7%6 of 10×0.58

CPROFcorporate profits±1.6%5 of 12×0.53

PPIproducer prices±1.4%6 of 10×0.49

Bar = avg |move| to ±3% · tick = ±3.0% avg day · ×base = |move| ÷ ±3.0% · min 6 releases

Earnings history

EPS 0.09 · consensus —

Quarter	Reported	EPS	Consensus
Q2 FY26	Aug 5 '26 · confirmed	0.09	—
Q1 FY26	Feb 25 '26 · confirmed	0.00	—
Q3 FY25	Nov 5 '25 · confirmed	0.01	—

Source: filed financials

Methodology

ties · implied moves · holdersMethod