Prices via Intrinio. Supplier and customer ties are extracted from SEC filings and carry the sentence they came from. Not investment advice.
Prices via Intrinio. Supplier and customer ties are extracted from SEC filings and carry the sentence they came from. Not investment advice.
Vital Farms, Inc.
Price, suppliers and customers from SEC filings, institutional ownership and the next report.
Nasdaq · Food and Kindred Products
Prev close 9.95 · gapped below the open, then crossed back over prior close. High/low 10.00 at 12:30 pm ET, 9.78 at 11:15 am ET.
Each disclosed tie as a share of both companies’ annual revenue. The bigger share is the side that would feel it if the relationship ended.
| Partner | % of their revenue | % of VITL revenue | Skew |
|---|---|---|---|
| UNFIUnited Natural Foods, Inc. | 0.53% | 22.00% | 42× |
| KRKroger | 0.06% | 11.00% | 194× |
Sources
sec edgar · verbatim disclosureEach tie, with the sentence that disclosed it. Open a row for the wording and the filing it came from.
“In fiscal years 2023, 2024 and 2025, UNFI (the primary distributor for Whole Foods) accounted for approximately 25%, 24% and 22% of our net revenue, respectively.”
$167M relationship42× more of VITL’s book than UNFI’s
basisVITL fy2025 · closed 2025-12 $759MUNFI fy2025 · closed 2025-08 $31.8B
The two fiscal years close in different months, so the derived share compares periods that do not line up exactly.
FILING10-K0001193125-26-073423cik 0001579733
“Based on this third-party data and internal analysis, Whole Foods accounted for approximately 23%, 23% and 20% of our retail sales for the fiscal years ended 2023, 2024 and 2025, respectively.”
$152M relationship
basisVITL fy2025 · closed 2025-12 $759M
FILING10-K0001193125-26-073423
“Kroger accounted for approximately 11%, 12% and 11% of our retail sales for the fiscal years ended 2023, 2024 and 2025, respectively.”
$84M relationship194× more of VITL’s book than KR’s
basisVITL fy2025 · closed 2025-12 $759MKR fy2025 · closed 2026-01 $148B
The two fiscal years close in different months, so the derived share compares periods that do not line up exactly.
“Our first sales came from farmers markets and restaurants around Austin and, less than a year later, our eggs were discovered by Whole Foods Market, Inc., or Whole Foods.”
FILING10-K0001193125-26-073423cik 0001579733
“On April 9, 2024, we entered into the Credit Facility with JPMorgan Chase Bank, N.A. and the other lenders party thereto, which provides for a five-year, $60.0 million revolving credit facility.”
FILING10-K0001193125-26-073423cik 0001579733
“Egg Central Station is approximately 153,000 square feet and utilizes highly automated equipment to grade and package our shell egg products, including an additional Moba egg grading system installed in 2025 to help meet continued demand for our shell eggs.”
FILING10-K0001193125-26-073423cik 0001579733
“We are working with ROOTED Food Sales Agency, a foodservice sales and marketing agency, to increase our category share in broad-line distribution and to access additional national and regional restaurant menus.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We have launched relationships with national foodservice operators, including Hopdoddy Burger Bar and Chicken N Pickle, as well as regional chain collaborations across the country.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
“We have launched relationships with national foodservice operators, including Hopdoddy Burger Bar and Chicken N Pickle, as well as regional chain collaborations across the country.”
FILING10-K0001193125-26-073423cik 0001579733
“We anticipate growing our foodservice distribution penetration through our relationships, for example, with Dot Foods, the largest redistribution company in the country, group purchasing organizations, including Foodbuy and Buyer's Edge, and broad-line distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, Shamrock Foods and Ben E. Keith.”
FILING10-K0001193125-26-073423cik 0001579733
Watchlist prices, news filtered to it, and its next report on your desk.
FILING10-K0001193125-26-073423cik 0001579733
Vital Farms, Inc. has 3 disclosed suppliers and 15 disclosed customers. Each one is named in an SEC filing, either Vital Farms, Inc.’s own annual report or the counterparty’s, and carries the sentence that discloses it.
VITL (Vital Farms, Inc.) has 3 disclosed suppliers and 15 disclosed customers, strongest disclosure first.
Suppliers:
Customers:
Select a tie for the filing sentence that discloses it; select again to open the company. Lines are disclosed suppliers and customers, coloured by industry; the closer to the centre, the more the filings disclose. A dot is green or red by today’s move, and a bundle sits past the rings until you open it. Extended: satellites hang off single companies, not bundled sectors.
Largest move on the map today: SYY −4.72%, in the consumer bundle.