| Stage | GOOG | % of rev | AAPL | % of rev | Gap · A − B |
|---|---|---|---|---|---|
| Revenue | $128B | 100.00% | $114B | 100.00% | GOOG ×1.11 |
| Gross profit | $76.2B | 59.70% | $54.8B | 47.89% | GOOG +11.8pp |
| Operating income | $40.6B | 31.81% | $35.6B | 31.13% | GOOG +0.7pp |
| Pre-tax income | $32.4B | 25.36% | $36.1B | 31.57% | AAPL +6.2pp |
| Net income | $26.5B | 20.75% | $30.7B | 26.83% | AAPL +6.1pp |
| Stage | GOOG | AAPL | Gap · A − B |
|---|---|---|---|
| Revenue | $128B100.00% | $114B100.00% | GOOG ×1.11 |
| Gross profit | 59.70%$76.2B | 47.89%$54.8B | GOOG +11.8pp |
| Operating income | 31.81%$40.6B | 31.13%$35.6B | GOOG +0.7pp |
| Pre-tax income | 25.36%$32.4B | 31.57%$36.1B | AAPL +6.2pp |
| Net income | 20.75%$26.5B | 26.83%$30.7B | AAPL +6.1pp |